North Macedonia: ‘This morning’ aims to represent Skopje as suitable destination for UK’s tourists

The most-watched daily television show, "This Morning", broadcasted in the UK, has direct coverage from Ohrid and Skopje (North Macedonia). Tourism Promotion and Support Agency are organizing an information trip for journalists and reporters from the above daily show from 17th to 20th April

The most-watched daily television show,
The most-watched daily television show, "This Morning", broadcasted in the UK, has direct coverage from Ohrid and Skopje (North Macedonia). Tourism Promotion and Support Agency are organizing an information trip for journalists and reporters from the above daily show from 17th to 20th April (Image Courtesy-Facebook)

The most-watched daily television show, “This Morning”, broadcasted in the UK, has direct coverage from Ohrid and Skopje (North Macedonia). Tourism Promotion and Support Agency are organizing an information trip for journalists and reporters from the above daily show from 17th to 20th April. Their interest is to report the untouched beauties of the country, which is “budget-friendly” for tourists.

This trip aims to promote Northern Macedonia and the capital Skopje as destinations suitable for UK tourists while taking advantage of the new charters from London and Manchester to Ohrid and the regular line with VisAir from Skopje.

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TUI Active already has an active campaign for the destination, promoting active forms of tourism and visiting local, rural areas and small family wineries.

The British public television network ITV has a wide audience reach, with many social media followers, 1 million Instagram followers, 2.5 million Facebook followers, and 2.5 million YouTube subscribers.

The Tourism Agency expresses gratitude to IME-Swiss Market Employment Program for supporting in organizing and implementing an informative trip crucial to promoting the country in the British tourism market.

“We expect a hundred per cent increase in tourists from England this coming season, and this is an additional motive, together with the tourism sector, to work towards achieving our 2023 goal of 3.5 million overnight stays,” said APPT Director Dr Ljupco Janevski.

ITV broadcasts the daytime magazine show This Morning from the United Kingdom. It made its debut on October 3, 1988, and is currently broadcast live in the United Kingdom and the Republic of Ireland every weekday from 10:00 am to 12:30 pm. The show includes a range of news and segments on entertainment, home and garden, food, tech, live phone-ins, fashion, and beauty.

Richard Madeley and Judy Finnigan, a husband and wife team, initially hosted the programme for over ten years. Presenters now include Alison Hammond and Dermot O’Leary on Fridays and Phillip Schofield and Holly Willoughby.