For the second consecutive year, Dryanovo Municipality and Tryavna Municipality organized a joint presentation of the International Tourism Exhibition “Vacation and SPA Expo” in Sofia, the largest tourism forum in Bulgaria.
The specially designed wooden stand stood out in Hall 2 of the Inter Expo Center and attracted hundreds of visitors on February 15, 16 and 17.
Over 500 tour operators and travel agents, representatives of companies, media, institutions and citizens received information and advertising materials for Dryanovo.
Organizers of the group trip were most interested in accommodation venues, especially those with high capacity and suitable for children’s camps. For this purpose, a list of up-to-date contacts of all hotels and guest houses in the municipality was prepared.
Individually travelling tourists were mostly excited about the area’s natural, cultural, and historical sights. There was a lot of interest from everyone in the brochure with a programme of the major events due in 2023. , as this is an important factor in choosing your next destination.
Valuable contacts were established with companies – both with suppliers of equipment and services for the tourism industry that could be useful for the development of tourism in the region and with companies that have shown a particular interest in conducting team-building excursions in Dryanovo.
With a game designer that provokes users to tour a certain locality and answer questions, the possibility of creating a version for Dryanovo has been discussed. It is an extremely attractive way to introduce the local history and culture.
Marketing and advertising experts have agreed to conduct training in Dryanovo to help businesses reach a larger audience.
A conversation was held with the producers of one of the most popular tourism shows about filming and broadcasting an episode about Dryanovo.
The publishers of a thematic directory received a proposal to move an advertising page in its new edition. Extensive television and radio interviews presented why it is worth visiting the area.
Contacts have been exchanged with the association “Festival in Bulgaria”, with travel bloggers, guides, representatives of foreign embassies, etc. Employees at tourist information centres in other municipalities were given advertising and information materials for Dryanovo and Tryavna to distribute.