In a recent appearance on bTV’s morning program, Dr. Polina Karastoyanova, executive director of the National Board of Tourism, underscored the critical importance of the Black Sea Highway, known as the A5 motorway, in enhancing Bulgaria’s tourism sector and regional connectivity.
Karastoyanova’s remarks come as part of a broader discussion on infrastructure development and its impact on the country’s tourism industry, which faces increasing competition from neighboring countries.
The Need for Improved Infrastructure
Dr. Karastoyanova emphasized that establishing a direct connection between Constanta, Romania, and Istanbul, Turkey, is essential for boosting Bulgaria’s tourism appeal.
This connectivity, she argued, would facilitate smoother travel for international tourists, who could benefit from direct flights to Bulgaria’s major airports, including Sofia, Plovdiv, Varna, and Burgas.
According to Karastoyanova, robust air and road infrastructure are pivotal for the tourism sector’s growth and competitiveness.
“The Black Sea Highway is more than just a road; it is a crucial component of our national strategy to enhance tourism,” Karastoyanova stated.
“By improving connectivity and infrastructure, we can attract more international tourists and promote Bulgaria as a premier travel destination.”
September Travel Trends and Local Offerings
Karastoyanova also noted that September remains an excellent month for travel, with favorable seaside vacation conditions extending into early October.
She praised the offerings of local tour operators and travel agents, highlighting the diverse opportunities for enjoying Bulgaria’s coastal areas during this period.
“Local tour operators have done a remarkable job in creating unique travel experiences,” Karastoyanova said. “The opportunities to enjoy our beautiful sea extend well into the first days of October, making it an ideal time for visitors to explore Bulgaria’s coastal charm.”
The Role of the Black Sea Highway
The Black Sea Highway, or A5 motorway, is a significant infrastructure project aimed at enhancing connectivity between the cities of Varna and Burgas along Bulgaria’s Black Sea coast.
This major roadway will parallel the existing national road I-9 and European route E87, forming part of the Pan-European Transport Corridor 8.
Spanning a projected 103 kilometers, the motorway is expected to address current transportation challenges posed by the Stara Planina mountain range.
This natural barrier delays traffic between Obzor and Nessebar, impacting the efficiency of travel along the coast.
As of October 2021, only 8 kilometers of the Black Sea Highway had been completed. The project is still in the early stages, with construction anticipated to commence after 2025, pending the securing of necessary funding.
The completion of this motorway is expected to significantly improve transportation between Bulgaria’s Black Sea cities, boosting the region’s accessibility and attractiveness to tourists.
Regional Competition and Tourism Growth
Prof. Georgi Rachev, vice-chairman of the Bulgarian Association of Travel Agencies, expressed optimism about Bulgaria’s tourism prospects.
He noted that the country might soon surpass its 2019 tourism figures, although this has not been the case across the Balkans.
Rachev highlighted Albania’s rising international profile, attributing it to significant investments and marketing efforts that have positioned the country as a prominent tourist destination in the region.
“Albania is emerging as a key player in regional tourism,” Rachev observed. “With its growing international exposure, it has the potential to become a modern Croatia in the Balkans.”
Rachev also acknowledged Greece’s continued popularity among Bulgarian tourists, citing the large number of second homes and properties owned by Bulgarians in the neighboring country.
Despite various challenges, such as health concerns or pest issues, he believes Bulgarians’ familiarity with Greece will ensure continued travel to the destination.
The Impact of the Black Sea Highway
The Black Sea Highway is expected to play a pivotal role in enhancing Bulgaria’s tourism infrastructure.
By connecting major cities along the Black Sea coast, the motorway will improve travel efficiency and accessibility, potentially attracting more international visitors.
The highway’s development aligns with broader efforts to strengthen regional connectivity and bolster Bulgaria’s position as a key player in the international tourism market.
Karastoyanova’s emphasis on the need for improved infrastructure reflects a growing recognition of the role that transportation plays in tourism development.
As Bulgaria seeks to compete with emerging destinations in the Balkans, the Black Sea Highway represents a critical investment in the country’s future tourism success.
Conclusion
The Black Sea Highway stands as a testament to Bulgaria’s commitment to enhancing its tourism infrastructure and regional connectivity. Dr. Polina Karastoyanova’s advocacy for the project highlights its importance in shaping the future of Bulgarian tourism.
With continued investments and development, the motorway has the potential to transform travel along Bulgaria’s Black Sea coast, attracting more visitors and strengthening the country’s position as a premier travel destination.
As the project progresses and construction begins, the Black Sea Highway is poised to become a cornerstone of Bulgaria’s tourism strategy, driving growth and connectivity in the region for years to come.