Warner Bros. Discovery Launches Enhanced Streaming Service Max in Bulgaria

Sofia, Bulgaria — Warner Bros. Discovery has officially launched Max, its enhanced streaming service, in Bulgaria. 

This new platform promises a rich, multi-genre library and boasts double the content of its predecessor, HBO Max. 

Subscribers can now enjoy a diverse range of entertainment, including the highly anticipated “Dune: Part Two,” on a variety of leading devices and platforms.

Max is part of a wider rollout that includes 20 countries across Northern, Central, and Eastern Europe, such as Andorra, Bosnia and Herzegovina, Croatia, the Czech Republic, Denmark, Finland, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, Norway, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden.

Subscribers to Max will find an expanded library that features new and classic titles. In addition to “Dune: Part Two,” the service introduces original series like “MILF of Norway” and the Max Original documentary “Eddie and Emma.” Bulgarian audiences can also look forward to local content, including the short film “August 13.” The extensive library includes popular Warner Bros. films such as “Barbie,” “Wonka,” “The Joker,” and the “Harry Potter” series, along with acclaimed HBO originals like “The Last Of Us,” “The White Lotus,” “Euphoria,” “True Detective: Night Country,” and “The Sympathizer.”

Furthermore, Max includes an array of shows from Warner Bros. Television and Discovery’s factual entertainment, such as “90 Day Fiancé,” “King of the Cakes,” “Gold Rush,” and “Naked and Afraid.” The platform also sees the return of the much-anticipated second season of HBO’s “House of the Dragon” on June 17, among other upcoming releases like the sports biopic “Nasty,” the investigative series “Expedition From Hell: The Lost Tapes,” and Lady Gaga’s “Gaga Chromatica Ball” concert.

To enhance user experience, Max organizes its vast content into easily navigable hubs, which include HBO, Max Originals, Discovery, TLC, Investigation Discovery (ID), DC, Kids & Family, Cartoon Network, and Adult Swim. This integration offers a seamless viewing experience, combining popular series and films with Discovery’s real-life entertainment and Eurosport’s premium sports content. Notably, Max will be the exclusive streaming platform for the Paris 2024 Olympic Games across Europe.

JB Perrette, CEO and President of Global Streaming & Games at Warner Bros., emphasized Max’s role in delivering top-tier entertainment to European audiences. Gerhard Zeiler, President of International at Warner Bros. Discovery, highlighted the platform’s enhanced personalization features and compatibility with a wide range of devices, making it easier for users to enjoy their favorite content.

In Bulgaria, subscribers can choose from two basic plans. The “Standard” plan allows up to 30 downloads for offline viewing, while the “Premium” plan offers up to 100 downloads, 4K resolution, and Dolby Atmos sound. An optional “Sport” add-on is available for sports enthusiasts. Max can be accessed via smart TVs (Samsung, LG, Android TV), streaming devices (Apple TV, Google Chromecast), game consoles (PlayStation 5, PlayStation 4), mobile devices, tablets (iPhone, iPad, iPod touch, Android), and online at www.max.com. Payment options include major credit cards (VISA, Mastercard, Amex), PayPal, and in-app purchases through the Apple App Store, Google Play Store, and Samsung Checkout.

Following its launch in the US, Latin America, and the Caribbean, Max’s European expansion will continue with upcoming launches in France, Poland, and the Netherlands on June 11, and in Belgium from July 1. By mid-summer, Max aims to be available in 25 European countries and 65 countries worldwide, with plans to extend its reach to key Southeast Asian markets later this year.

For more information and to subscribe, visit www.max.com.

This article was created using automation and was thoroughly edited and fact-checked by one of our staff editorial members