On March 22, 2022, Botev (Plovdiv) began to partner with HYPE Sports Innovation as part of the HYPE Global Virtual Accelerator 3.0 (GVA 3.0) program.
HYPE Sports Innovation, a global leader in sports innovation, includes Botev in the GVA 3.0 programme to identify and test the latest and best sports technologies to help the club grow both on and off the field.
The sports business is evolving rapidly–from how fans “consume” content and stadium operations to improving sporting performance. The need for innovation is no longer an issue but a priority.
The club aims to provide “yellow-black” fans, football players and employees with access to the latest technologies in the market.
HYPE’s platform has over 1200 applications, allowing the club to discover the best solutions for stadium development, fan engagement and sponsorship optimization.
Sergey Rasulov, Media Director of Botev: “As an established club with a rich history and a goal to be among the leaders in all aspects of the football business, we are pleased to become part of this unique platform for identifying the latest technologies ahead of the historic moment when Botev will return to his stadium.”
“We will continue to work with Botev (Plovdiv) to find the best and most innovative solutions worldwide to strengthen their position as leaders in the football sector. “shared Amir Raveh, founder and president of HYPE Sports Innovation.
The HYPE GVA 3.0 program is an improved version of the previous two editions, GVA 1.0 (2020) and GVA 2.0 2021 in which more than 150 startups and over 60 pilot projects, created between startups and sporting brands, including Miami Dolphins, FIBA and the Royal Belgian Football Association.
This unique platform allows brands and startups to collaborate on futuristic technologies in a risk-free environment to drive the sports industry forward.