Bansko, a charming ski resort town in Bulgaria, has been named one of the world’s top travel destinations for 2025 by Lonely Planet, taking third place on the prestigious list.
The ranking, which highlights the most desirable places to visit in the coming year, emphasizes Bansko’s affordable ski slopes and captivating natural scenery.
The recognition places the town alongside major international destinations, with Toulouse, France, securing the top spot, followed by Puducherry, India.
This year’s Lonely Planet list features a selection of ten cities, ten regions, and ten countries, each chosen for their unique qualities and potential to offer unforgettable travel experiences.
With a growing focus on promoting lesser-known “hidden gems,” the list aims to spotlight destinations that might otherwise be overlooked by travelers.
In addition to natural beauty and exciting activities, factors like sustainability, cultural richness, community involvement, and diversity played a crucial role in determining the top spots.
How the Destinations Were Chosen
Lonely Planet’s travel experts evaluated each destination based on several criteria, including its current appeal, the “wow factor” it offers, and its efforts toward sustainability and local engagement.
The list features places that provide unique experiences while remaining committed to preserving cultural and natural heritage.
Bansko’s position reflects its appeal as an affordable winter destination, where visitors can enjoy world-class skiing against the backdrop of the Pirin Mountains, as well as summer hiking opportunities.
The city of Toulouse earned the top ranking for its vibrant canal banks, rich historical architecture, and cultural offerings, while Puducherry, India’s coastal haven, stood out for its serene beaches and French colonial heritage.
Bansko’s recognition is expected to further enhance Bulgaria’s status as a top travel destination, drawing in more visitors to explore the town’s ski resorts, cultural festivals, and nearby natural attractions.
A Glimpse into the Other Top Destinations
The 2025 list also highlights other noteworthy cities and regions. Chiang Mai, Thailand, made it to the fourth spot for its ancient temples and mountainous landscapes, while Genoa, Italy, and Pittsburgh, USA, were praised for their cultural vibrancy and historical significance.
Also included in the top ten are cities like Osaka, Japan, known for its culinary scene, and Palma de Mallorca, Spain, with its stunning Mediterranean coastlines.
Among countries, Cameroon topped the list, offering diverse attractions like pristine beaches, lively nightlife, and tranquil national parks.
Lithuania came in second, celebrated for its cultural wealth and natural beauty, while Fiji secured third place for its protected marine environments and stunning island scenery.
The top regions included Lowcountry in South Carolina and Coastal Georgia, USA, recognized for their culinary delights and historic charm, as well as Nepal’s Terai region, the birthplace of Buddha, known for its spiritual significance and natural beauty.
Putting Bansko on the Global Travel Map
As a top travel destination for 2025, Bansko is poised to attract an influx of tourists, benefiting the local economy and tourism industry.
Its blend of winter sports, rich culture, and accessibility make it an attractive option for travelers seeking a unique European getaway.
With Lonely Planet’s endorsement, Bansko’s allure extends beyond Bulgaria, encouraging global tourists to experience the town’s diverse offerings and natural wonders.
As the travel industry continues to recover from the pandemic, this recognition provides a timely boost for Bansko, highlighting it as a destination not just for skiing but also for year-round exploration.