Sozopol, Bulgaria – The picturesque town of Sozopol, along with the entire e.
This trend was highlighted by Stanko Shterev, the regional representative of the Bulgarian Tourism Association, during an interview with BNR-Burgas.
Shterev attributes the decline in part to the current geopolitical situation, which has deterred many potential visitors, especially Israeli tourists.
“Israeli tourists are opting for other destinations due to the ongoing geopolitical tensions,” Shterev explained. This shift has had a significant impact on the local tourism industry, which heavily relies on a steady influx of international visitors.
Despite the downturn, Shterev noted a positive trend in June, with a significant influx of Polish tourists.
However, he pointed out that many foreign tourists who visit the region often choose to stay in other nearby locations, only coming to Sozopol for day trips. “Foreign tourists visit the city with guides but often stay elsewhere,” he said.
Shterev emphasized that Sozopol offers a unique blend of cultural and historical heritage that few European cities can match.
The town, with its ancient ruins and well-preserved old town, provides a rich tapestry of history that dates back to its founding by Greek colonists in the 7th century BC.
Its charming cobblestone streets, ancient churches, and scenic coastal views have long been a draw for tourists seeking an authentic cultural experience.
To combat the decline in tourism, Shterev stressed the need for Sozopol to diversify and develop in multiple directions, including culture, sports, and tourism.
He believes that state support is crucial, particularly in promoting Sozopol’s tourist products on a broader scale. “State support is essential in promoting the tourist product. We need to develop in several directions—culture, sports, and tourism—to attract more visitors,” Shterev stated.
Local businesses and tourism operators have already started to implement initiatives aimed at enhancing the town’s appeal. Events such as cultural festivals, sports competitions, and historical reenactments are being planned to attract a wider audience.
Additionally, efforts are being made to improve the town’s infrastructure and services to provide a better experience for visitors.
Despite the current challenges, Shterev remains optimistic about the future of Sozopol’s tourism industry.
He believes that with the right strategies and support, the town can overcome the current downturn and continue to be a top destination for tourists from around the world. “Sozopol has a lot to offer, and with the right approach, we can turn this situation around,” he said.
The decline in tourist numbers is not only a concern for Sozopol but for the entire Black Sea coast, which is a popular summer destination.
The local economy, which relies heavily on tourism, is feeling the effects of the reduced visitor numbers. Businesses, hotels, and restaurants are all experiencing lower than expected revenues, leading to concerns about the economic impact on the region.
In conclusion, the decline in tourists along Bulgaria’s Black Sea coast highlights the need for strategic development and promotion of the region’s unique offerings.
With its rich cultural heritage and potential for diverse tourist activities, Sozopol stands out as a gem that, with proper support and development, can continue to attract visitors despite current geopolitical challenges.