Surge in British Tourists Expected on Bulgaria’s Southern Black Sea Coast

Nessebar, Bulgaria – According to recent data from Burgas Airport, a notable increase in foreign tourists on Bulgaria’s Southern Black Sea coast is anticipated this year, with the most significant growth coming from Great Britain.

This forecast was highlighted at a recent conference held in Nessebar under the motto “Experience Bulgaria,” aimed at promoting Bulgarian tourism.

The event saw the participation of nearly 180 representatives from the tourism industry across Germany, Austria, and Switzerland.

Organized by the Ministry of Tourism and the German Sea Airport Concessionaire, the conference focused on rejuvenating interest in Bulgarian destinations, particularly among German-speaking countries, to reach pre-pandemic tourism levels.

Denitsa Miosavlevich, Head of Aviation Business Development at Burgas Airport, shed light on the anticipated tourist influx. “Traditionally, among the top five markets will also be the Czech Republic, Poland, and Germany.

However, the recovery in these regions is currently relatively slow compared to 2019,” she stated. Despite this, Great Britain is poised to lead the way as the primary market for the Southern Black Sea coast.

In a significant setback, the bankruptcy of one of Europe’s largest tour operators has impacted between 15,000 and 20,000 German tourists who had planned holidays on the Bulgarian Black Sea coast.

Nonetheless, Minister of Tourism Evtim Miloshev and Ivan Groshev, Chairman of the Board of Incoming Agencies, assured that the summer season would not be adversely affected.

“This situation occurs at the beginning of the season, allowing tourists to be accommodated. Guarantee funds will cover the costs, so the outlook is not so bleak,” Groshev explained.

“Initial information indicates these customers are being redirected through other tour operators. We have enough companies in Germany to handle this tourist flow, so I don’t think it will negatively impact us.”

The conference in Nessebar aimed to rekindle enthusiasm for Bulgaria among tourists from Germany, Austria, and Switzerland. The initiative is part of broader efforts to restore the tourism sector, which has faced challenges due to the COVID-19 pandemic.

The presence of a large contingent from the tourism sectors of these countries underscores their commitment to revitalizing tourism links with Bulgaria.

The Bulgarian Southern Black Sea coast, known for its picturesque beaches and vibrant cultural offerings, remains a favored destination for tourists from across Europe.

The “Experience Bulgaria” campaign is designed to highlight the diverse attractions and competitive pricing that the region offers, making it an appealing choice for vacationers.

As the summer season approaches, the collaborative efforts of the Bulgarian tourism industry and its international partners are expected to yield positive results.

The strategic redirection of affected German tourists and the projected surge in British visitors are seen as pivotal in driving the recovery of Bulgaria’s tourism sector.

Bulgaria’s proactive measures to manage the impacts of the tour operator’s bankruptcy and the concerted push to attract tourists from key European markets illustrate a robust approach to navigating the challenges faced by the tourism industry.

The optimism expressed by industry leaders at the Nessebar conference signals a resilient and adaptive sector poised for growth in the coming months.

This article was created using automation technology and was thoroughly edited and fact-checked by one of our editorial staff members