Bansko, nestled in the picturesque Pirin Mountains of Bulgaria, has emerged triumphant in its winter tourism endeavors, marking a significant milestone in its post-pandemic recovery.
With an impressive surge in visitor numbers surpassing 190,000 during the season, the resort town has once again solidified its position as a beacon of alpine adventure and leisure.
The latest report released by Bansko Municipality sheds light on a bustling winter season that saw tourists from diverse corners of the globe converging on its slopes.
From Bulgarian natives to travelers hailing from neighboring Balkan countries, various European nations, and even the United States, Bansko’s appeal knows no bounds.
From the onset of December to April 15, Bansko witnessed a remarkable influx of visitors, resulting in over 656,000 overnight stays – a remarkable uptick compared to previous winter seasons.
Compared to the preceding winter, this year’s figures soared, boasting an increase of over 35,000 tourists and nearly 51,000 more overnight stays.
While the winter of 2021-2022 boasted marginally higher tourist numbers, the current season’s figures already paint a promising picture, with around 188,000 visitors gracing its snowy landscapes.
Bulgarian tourists formed the backbone of Bansko’s winter tourism, comprising a staggering 163,250 of the total visitors. Meanwhile, Greece contributed over 20,000 visits, highlighting Bansko’s appeal across borders.
Additionally, visitors from Romania, the UK, Israel, and various European nations added to the resort’s diverse tapestry of guests.
Malin Bistrin, chairman of the Tourist Business Union of Bansko region, lauded the winter season as both successful and challenging.
He underscored the resilience of Bansko’s tourism industry in navigating adversities, particularly in the wake of the COVID-19 pandemic.
Bistrin acknowledged the impact of political events and regional conflicts on key markets such as Ukraine, Russia, and Israel, emphasizing the need for adaptability in the face of volatile conditions.
Bansko remains optimistic about the upcoming summer season, buoyed by strong collaboration with Bansko Municipality and a vibrant cultural program.
The town’s commitment to providing unparalleled experiences amid stunning natural landscapes continues to draw visitors year-round, promising a bright future for Bansko’s tourism sector.
As Bansko basks in the glow of its winter tourism triumphs, it stands as a testament to the resilience and unwavering spirit of the human desire to explore, connect, and experience the beauty of the world – even in the face of uncertainty.
This article was created using automation and was thoroughly edited and fact-checked by one of our editorial staff members