Plovdiv, Bulgaria: Botev Plovdiv FC, the Plovdiv-based football club, proudly present its new partner in the face of one of the most proven fashion brands in Bulgaria, which will take care of the official vision of the “yellow-black” footballers and the entire staff.
The story of Lazarini began in 1995 in Plovdiv and is based on a dream of transferring Italian fashion traditions into Bulgarian culture. Two decades later, Lazarini has managed to establish its place on the fashion scene, becoming one of the leading fashion brands for elegant men’s fashion with thousands of satisfied customers and 11 retail outlets in the country.
Nikolay Lazarinov Lalev, Operational Manager of Lazarini, shares: “It is a great privilege and a real honour for the whole LAZARINI team to take care of the vision of the players from PFC Botev Plovdiv and the entire coaching staff.”
Bearing in mind the history of LAZARINI, as well as the fact that the fashion brand was created specifically in the city under the walls, Lalev mentioned that this partnership means a lot to them, as through it, they can touch one of the symbols of Plovdiv.
“He said, I remember when my parents gave me the club t-shirt; I was a kid.. the euphoria was overwhelming. I’m happy to see this euphoria in Botev football players when they put on LAZARINI costumes made with the team’s symbols. I hope to keep this partnership for many years in which we can delight all “yellow-black” fans through the apparel we create in the colours of our favourite club”.
The partnership continues, and the fans will witness different collaborations between the two brands during the 23/24 season, with the first two items in Botev colours produced by LAZARINI already available in the fan shop at the Christo Botev Stadium.
In addition, LAZARINI provides a 15% discount on all its items at regular prices for club card holders. Everyone can get their discount at LAZARINI outlets in the country.
Mimi Visheva, Manager of Sponsorship of the “yellow-black”, adds: “There is nothing better than a successful brand like LAZARINI deciding to partner with Botev. Every European self-respecting club maintains an official echelon of dress-up, showing the same respect for everyone who comes to watch their favourites. Fans will also be pleasantly surprised by the items we prepare with LAZARINI. ”