In May, Bulgaria’s hospitality sector experienced a remarkable surge in revenues from overnight stays, marking a 32.2% increase compared to the same period last year.
According to data released by the National Statistical Institute, revenues totaled BGN 116 million, highlighting a promising start to the summer tourist season.
Foreign tourists played a significant role in this growth, contributing BGN 58.8 million to the overall revenue, slightly edging out the BGN 57.1 million generated by domestic guests.
This influx reflects a growing international interest in Bulgaria as a preferred travel destination. The total number of overnight stays also saw a substantial rise, reaching 611.1 thousand stays—an increase of 15.9% from May 2023.
This growth was driven by a notable 29% increase in stays by foreign visitors, who demonstrated a preference for longer durations and higher-category accommodations.
Bulgarian nationals, on the other hand, recorded an 8.7% increase in overnight stays, totaling 370.4 thousand. On average, Bulgarian guests stayed for 2 nights per visit, underscoring their preference for shorter but frequent trips within the country.
Interestingly, foreign tourists, despite being fewer in number compared to Bulgarians, opted for longer stays averaging 2.9 nights per visit. This trend suggests a growing attraction to Bulgaria’s diverse offerings and scenic landscapes.
Moreover, international visitors showed a distinct preference for luxury accommodations, with 80.1% of their stays recorded in 4- and 5-star hotels.
This statistic underscores Bulgaria’s appeal as a destination that caters to discerning travelers seeking premium hospitality experiences.
The increase in tourism activity comes amidst efforts by Bulgaria to enhance its infrastructure and promote tourism initiatives, aiming to position itself as a leading destination in the Balkans region.
The surge in May’s tourism figures sets a positive trajectory for the upcoming summer months, signaling robust recovery and growth for the hospitality sector post-pandemic.
As Bulgaria continues to attract a diverse range of visitors—from cultural enthusiasts exploring historic landmarks to nature lovers drawn to its pristine beaches and mountainous terrain—the country’s tourism industry remains poised for continued expansion.
With the summer season in full swing, stakeholders in Bulgaria’s tourism sector are optimistic about sustaining this momentum and welcoming more visitors seeking memorable experiences in one of Europe’s hidden gems.
Overall, the latest statistics underscore Bulgaria’s emergence as a sought-after destination, offering a blend of cultural richness, natural beauty, and top-tier hospitality that resonates with both domestic and international travelers alike.